Select Aperitivo is a traditional Italian aperitif that originated in Venice in 1920. Created by the Pilla distillery, Select quickly became the preferred ingredient for the original Venetian Spritz – and is still considered the most authentic choice for this globally popular aperitif variant. With its finely balanced bitter-sweet interplay, its characteristic red hue, and its floral herbal notes, Select embodies classic Italian aperitif culture with Venetian elegance.

Select is made from 30 carefully selected botanicals, including juniper berries and rhubarb root, which give it its pleasantly bitter yet elegant taste. Its alcohol content of 17.5% ABV makes it pleasantly light and versatile – neat, on the rocks, or as a base for stylish aperitif creations.

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