Prime is the realization of a long-cherished dream: to transfer the distinctive depth and emotionality of the most renowned Italian wines into a noble spirit. To achieve this vision, close cooperation with experienced winemakers was established. The maturation of the distillates was carefully monitored, using barrels that once held fine wines. This preserves the original soul of each grape.

Prime's packaging reflects Venetian culture, honoring this region as a center for commitment, research, and innovation. The spirit itself is produced from the grapes used to make the famous Brunello di Montalcino, thriving on the Castello Banfi estate. An exclusive fermentation process ensures that the finest aromatic components are preserved. This is followed by a particularly gentle distillation at low temperature in vacuum-sealed copper stills.

Maturation in small oak barrels that previously contained Brunello di Montalcino gives Prime its unmistakable richness and complexity.

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