The tequila brand "818 Tequila" was launched by American Kendall Jenner, known as the world's highest-paid model and a prominent member of the Kardashian clan. The tequilas of this brand are distilled in the renowned La Cofradia distillery, which is valued for its traditional craftsmanship and high quality in tequila production. The name "818" comes from the zip code of Calabasas, California, where Kendall Jenner resides.

All tequilas of the brand are handcrafted, with agave carefully selected from the lowlands and highlands of Jalisco and processed using elaborate methods. The 818 Tequila Reposado, made from 100% blue Weber agave, matures in oak barrels for between two months and a year. It is then bottled at 80 proof, which gives it a harmonious balance between freshness and maturity.

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