The tequila brand "818 Tequila" was launched by Kendall Jenner, the world's highest-paid model and a member of the Kardashian clan. The tequilas are produced at the renowned La Cofradia distillery, known for its expertise in tequila production. The name "818" comes from the area code of Calabasas, California, where Kendall Jenner resides.

All of the brand's tequilas are handcrafted, with agaves carefully hand-selected from the lowlands and highlands of Jalisco. The 818 Tequila Eight Reserve, a 100% Agave Azul Tequila, is a noble blend of Añejo tequilas aged for up to eight years in French and American oak barrels. It is made from 100% Blue Weber agave and bottled at 80 proof.

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