In 1995, Don Roberto Orendain Jr., together with his sons, founded the "La Purísima" distillery, drawing on a rich family history. Roberto Orendain comes from a pioneering family in the tequila industry, which has been producing tequila since 1924, thus continuing the family's long tradition.

With the founding of La Purísima, they are building on a history spanning more than 400 years, in which both proven family traditions and comprehensive know-how in tequila craftsmanship are continued. Today, the La Purísima distillery is one of the largest and most important producers in the tequila industry, impressively underlining its success.

Don Roberto Añejo Cristalino is a Mexican ultra-premium tequila and the luxury version of the Don Roberto line from Hacienda Purísima. Made from 100% agave, this tequila undergoes a particularly precise production process in which only the best agave plants are carefully selected. It then matures for 24 months in oak barrels, developing its complex aromas and unique taste. After maturation, Don Roberto Luxe is carefully filtered to ensure a crystal-clear appearance and an incomparably smooth taste.

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