In 1995, Don Roberto Orendain Jr., together with his sons, founded the ‘La Purísima’ distillery, drawing on a rich family history. Roberto Orendain comes from a family of pioneers in the tequila industry, which has been producing tequila since 1924, thus continuing the family’s long tradition.

With the founding of La Purísima, they are building on a history spanning over 400 years, in which both time-honoured family traditions and extensive expertise in the craft of tequila-making are carried forward. Today, the La Purísima distillery ranks among the largest and most significant producers in the tequila industry, which impressively underlines its success.

Don Roberto Añejo Cristalino is a Mexican ultra-premium tequila and the luxury version of the Don Roberto Linie from Hacienda Purísima. Made from 100% agave, this tequila undergoes a particularly meticulous production process in which only the finest agave plants are carefully selected. It is then aged for 24 months in oak casks, allowing its complex aromas and unique flavour to develop. After ageing, Don Roberto Luxe is carefully filtered to ensure a crystal-clear appearance and an incomparably smooth flavour.

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