In 1995, Don Roberto Orendain Jr., together with his sons, founded the "La Purísima" distillery, drawing on a rich family history. Roberto Orendain comes from a pioneering family in the tequila industry, which has been producing tequila since 1924, thus continuing the family's long tradition.

With the founding of La Purísima, they are building on a history of over 400 years, in which both proven family traditions and comprehensive know-how in tequila craftsmanship are continued. Today, the La Purísima distillery is one of the largest and most important producers in the tequila industry, impressively underlining its success.

Don Roberto Plata from the Hacienda Purísima distillery is a Mexican ultra-premium silver tequila with an alcohol content of 40%, made exclusively from 100% agave. Through a careful and traditional production process, this exceptional tequila is created, which is particularly distinguished by its purity. After the tequila is stored in stainless steel tanks for two months, it develops its characteristic properties during this time, which give it its special quality and elegance.

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