The story of Wild Turkey begins in 1869 with the founding of the Ripy Distillery on a hill now known as Wild Turkey Hill, above a gorge of the Kentucky River. In 1919, the distillery was closed due to Prohibition but reopened in 1933. Since 1941, Wild Turkey whiskeys have been produced in Lawrenceburg, Kentucky, by Austin Nichols.

The brand name Wild Turkey was established in 1940 when Thomas McCarthy, a manager at the Ripy Distillery, regularly brought the whiskey to turkey hunts, making it increasingly well-known.

The Wild Turkey Longbranch Small Batch is the result of a collaboration between actor Matthew McConaughey and renowned Master Distiller Eddie Russell. This special bourbon matures for eight years before undergoing a unique finishing process. The whiskey is filtered through Texas mesquite and oak charcoal, which gives it its distinctive flavor.

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