The history of the traditional vermouth house Noilly Prat begins with Joseph Noilly, a wine and spirits merchant from Lyon, who developed a special recipe for French vermouth in 1813. In 1850, his son Louis Noilly founded the company in Marseillan, near Montpellier, Southern France. Claudius Prat, his son-in-law, joined the company in 1853, after which it traded as Noilly Prat & Cie. The original dry vermouth contributed to the global renown of the brand among vermouth and cocktail enthusiasts as well as bartenders. Today, Noilly Prat is part of Bacardi.

Noilly Prat Rouge, a ruby-red French vermouth, is produced by the same company.

This vermouth is based on a blend of dry white wines, particularly Clairette and Picpoul de Pinet, which, after aging, are enriched with Mistela wine and extracts from various botanicals.

For Noilly Prat Rouge, additional botanicals are used, including saffron from Greece, lavender from France, cloves from Madagascar, and cocoa beans from Venezuela, which give it its characteristic color and a complex aroma profile.

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